Friday, December 3, 2010

How does Mass Media shape the public’s agenda?

It has been established as a fact that today’s society relies heavily on the media, whether it is to get daily news, to gain information on a hot topic or to be entertained. The public first goes to the media to learn about what’s going on. This gives an enormous amount of power to the media because they decide what to put on the front page of a newspaper. They decide what news story to cover over the weekend and which one to begin with on Monday morning. They choose the person to interview or investigate upon and expose. Mass media does shape the public’s agenda in a fearfully influential way. We are mere followers of what they show us. People seldom form their own views nowadays because opinionated knowledge is constantly handed to them. Will we loose our ability to think and critically analyze due to this growing problem? The question remains unanswered but we should become aware that the media has a big say in the public’s agenda and that at some point it might become an issue.

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