How does mass media shape the public’s agenda of issues?

The mass media shapes issues of the public because our society today relies so greatly on the media. With that in mind, the media influences our everyday lives, values, beliefs, etc. The media shapes the public’s issues because the media, such as the news or newspapers, conveys such issues to audiences. This gives people a sense of opinion and direction on where they stand with certain topics or controversies. Thus, the media shapes issues in our society. We live in a society that depends on information and communication, the mass media, to keep moving in the right direction. This information and communication affects our everyday lifestyle in positive and negative ways. It doesn’t matter which way you look at it, the mass media definitely shapes the public’s agenda of issues. We are always involved in the media, whether we are conscious of it or not. There is not a day a person can go without being dependent on the mass media and that is why is has such an impact or influence on the issues of the public.