Thursday, December 2, 2010

How does mass media shape the public's agenda of issues?

Mass media shapes the public’s agenda of issues in many ways. Mass media is very influential in society because it is all around us. Most of the public believes everything the media says because it is delivered to us in some many forms multiple times. The media also has control over what they tell us, so they can chose to lie or tell the truth. Not really lie, but beat about the truth. They control is the public is fully aware of what is really going on, or not at all. They control the issues we hear about or not. That is why the public is very dependent on the media every day. The media is the primary source of information. They are a role model. Because they are so depended on, the media gets in trouble if they make mistakes or lie. They have a code of ethics to follow. The media also sets the standards in society. The showcase how people should look, act, eat. The media has a very strong effect on the public because of it’s strong influence. But they do look out for the common good of the people.

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