Mass media effects several aspects of society, especially because it has been a prominent thing in our lives for so long. Firstly, media effects our lifestyle, specifically socialization which is learning to fit into society. The socialization process expands to include the influence of friends, neighbors, schools and at some point mass media. Children no longer need to read to be involved in mass media so they are involved at younger ages than before. They spend more time watching television than anything else by the time they reach 18. They take more from television than they do from their parents now. Television teaches them values and they mimic what they see. Another thing that media effects is attitude. Media can portray messages to large volumes of people. Exposure of certain subjects in the media portrayed positively or negatively can cause the audience to change their opinion suddenly or over time. In our culture, media impacts our behavior. We received our core values from books written in the past, mostly religious books like the bible. Values are also transmitted through communities. Music, fashion, and pop culture are communicated and spread though mass media communications.
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