How will the print industry survive? What is the impact of demassification?

In order for the archaic print industry to survive it will have to evolve and find a new way to get the information out to the readers. Whether this means stopping actual physical copies of the papers being printed and convert everything to online articles or trying to focus more on the older generation, who have difficulty with computers. I personally do not have much hope for the print industry if they do not take a more technologic and eco-friendly approach to their business.

Demassification was what saved the print industry from the attacks of the television industry in the 1950s, it is basically spending more money to get your ad in a place where you know people interested in buying your product will see it. Demassification evolved when the television industry first came into being and started taking advertisers from the magazines due to their cheaper CPM (cost per thousand). The cost to get your ad to one thousand people in magazines was $7.75 while the cost to get the same amount of people to see your product on television was one $3.60, less than half the price. Advertisers had to decide whether they wanted to pay less to get their ad out to more people, but, who might not have any interest in it, or pay more to get their product noticed by people guaranteed to have an interest. This was done, for example, by putting an ad for weight lifting equipment in a magazine that was about sports and focused on customers who would want to purchase this equipment. Demassification saved the print industry once before when it faced the new television industry, but will it be able to face the ultimate enemy which is the internet?

Why does economics drive most media companies?

Economics is the driving force in many aspects of today's culture, as people seemed more concerned about money than just about everything else. The media companies are driven by economics mostly due to their stranglehold on all kinds of advertising. In order to advertise your product in the hopes of increasing your product, you must first sacrifice a lot of money to get the advertising space, whether it be during a popular television show or on a radio show during rush hour. This is the main revenue stream for television and radio companies however the money made in the music, movie, or book industries is mostly made directly from sales. The difference between the way a media company makes money and the way a retail store makes money is the in television in radio you're selling time, not a product, and in music, books, and movies, you're selling an experience which creates a near 100% production rate after the media is completed rather than selling an item where it costs the business money to make each unit. As sales and making money are the main purpose of most business, it can be concluded that economics drives media companies, as it drives every company that has every exsisted, the lure of making money is the reason why people continue to create new businesses and work.

How does mass media shape the public's agenda of issues?

Mass media is a major source of knowledge, it is where almost everybody obtains information about daily news. Without the media we wouldn't be able to be as knowledgeable about the world as we are today. Without it we would only know the news of our towns through speeches from other people. Because of the media we are able to access accurate and quick information about what is going on in the world. Therefore, media shapes the public agenda of issues by having in obtainable anywhere and at any time. Media can be obtain by watching TV, listening to the radio, searching the web, or reading a newspaper. It shapes our view on specific issues because we can formulate an opinion based off of what we hear.Gaining attention on
specific issues is an important aspect in getting things done and formulating opinions. Because of the media, world issues such as global warming can be brought to the attention of billions of people, and people can become aware of the problem and try to fix it. Without media issues and debates wouldn't be as acknowledged as they are today.

What are some mass media effects and their impacts on society

There are many theories of mass media effects but I find the cumulative theory to be the most reasonable one. Over time if we watch certain things repetitiously, those ideals become instilled in us. Just like when a parent continuously says don't do this or that, eventually you get the hint and don't do those things, it is the same with the media if you watch Dora the Explorer enough you will learn some spanish.

In campaigns, the lawn signs that are placed in peoples lawns are done in such large quantities because studies have shown that a person needs to see your name 8 times for 30 seconds to be able to remember your name...and when you are driving you don't see that sign for 30 seconds, so you see more signs being placed just so people remember your name, and may not even vote for you. This shows how media is in our everyday lives and effects everything we do.

Children are like sponges and are very susceptible to the media. If a child watches violent shows they are more likely to become violent than children who watch educational television shows. Media is always there and they impact our society from infancy to adulthood wether we like it or not. In order to stay away from the negative effects, it is always up to the person being exposed to the media to watch/read it or not.

Which Audience Analysis Measurements Principles and Techniques are Most Effective and Why?

When choosing between the variety of analysis measurement principles for audiences I would say probability sampling is the most effective. With probability sampling you have complete control over your sampling, you can choose the number of people in your sample and the confidence level of the results so you can clearly articulate that "evidence shows that at a 95% confidence level the results are..." there is no question to wether or not you are accurate because you can also do statistical analysis to show how close your sampling results would be to the mean. Unless a company does it for themselves and picks a select group more favorable to them, but if the test is done fairly and properly, it is the most effective.

What is the significance of the first Amendment with speech and press?

Without the first amendment our country would have a lot of problems. The people of the United States run on their freedom of speech and the press. Its significance in our world today is almost untraceable because it is so important. The first amendment allows the people to complain about anything that they don’t like, for example the government. If the people are upset about something they can raise their voices and not get in trouble. As we read about in a recent chapter, the media has become a watchdog against government and informs the people of everything they do.

With mass media being such an important part of our daily lives today, the first amendment is the reason to why mass media has even gotten to the point that it is at today. Imagine living in a country like China or North Korea where you don’t hear any news about the government and its faults, or any bad news about countries around you. Without the first amendment you lose a lot of freedoms that you wouldn’t normally think about.

The first amendment has gotten a lot of people out of trouble in the Supreme Court. I have heard several cases recently where someone has said something and then someone else took them to court and it was protected under part of the first amendment. Could you imagine saying something and then going to jail for slander? If our country did not have the first amendment our prisons would be disturbingly even more over capacitated.

How does mass media reflect a political system globally?

Mass media reflects a political system globally because news is reported to the public in almost every country in several different ways. In the U.S anyone can watch, hear, or report any news that they wish due to the first amendment. But that is different in other countries, like China or Iran. With authoritarianism governments or dictatorships, like that of China, the media is subservience to the government. In most countries the media is free to report as they wish, but China is by far the strictest with their censorship. The communist country does not want the public to know everything so they censor what the media can cover and tell the public. If any of those rules are broken then severe punishments will be handed out. Typically a pre-publication censorship agent is in every newsroom or media related office, to censor what is being made.

Every country has a different government, therefore they all have different ways they handle the mass media. Depending on what kind of government they have will vary the amount of slack that mass media is given. The type of government a country has can be seen through the media that it allows. As I mentioned earlier, the strict news coverage in China makes it apparent that they have a very strict government. But if you were to compare China’s media to the United States media, it would be very obvious that the U.S allows a lot more stories and situations to be told than that of China.