How is public relations used as a persuasive tool in communications?

Public relations is a persuasive communication tool that people can use to motivate other people and institutions to help them achieve their goals. When institutions are making policy, they need to consider the effects on the public. That can be done best when the person in charge of public relations is intimately involved in decision making. Public relations agencies provide a wide range of services, including publicity and promotion. Publicity, which brings public attention to something and lobbying, which promotes an idea, helps create support for a cause, create an image or turn a problem into an asset. This is done through the simple fact that public relations has many branches that make this communication possible. External public relations help organizations engage with groups and people outside the organization. Internal public relations involves organizations that need internal communication for optimal relations among employees, managers and shareholders. Lastly, media relations are involved in that for communication with large groups, organizations rely largely on mass media. It is media relations’ people who respond to news reporters, arrange new conferences and serve as spokespersons. Having said that, public relations greatly increase communication between consumers and producers. It helps spread ideas, helps companies achieve goals and serves as a support outlet for many companies. Overall, this increases the interaction between producers and consumers and makes things smoother and more efficient.