In what way do media and advertising work together?

Media and advertising work hand in hand because without this correlation both fields would be unsuccessful. Advertising is a big part of the media. Whenever a person is searching the web or watching TV advertising can been seen multiple times. Advertising relies on the media as its main source of profit. Without the media, advertising would be unsuccessful because targeted consumers would be harder to reach. The media relies on advertsing to promote its own source of income. For example the media uses advertsing to promote TV shows, concerts, news..etc. Without advertsing the media wouldn't be as successful as it is today.