How is public relations used as a persuasive tool in communications?

Public relations is a management tool to establish beneficial relationships. People use it to motivate other people and institutions to help them achieve their goals. The job of the public relations people is to recommend policies to top management to make these relationships work better. During World War I and II public relations showed how it could rally support for a cause. George Creel headed a new government agency called the Committee on Public Information. This committee persuaded and inspired the public to buy liberty bonds to finance the war. Today the persuasion is used in a similar way. It is used for publicity, promotion, lobbying, political communication, image consulting, finance, and contingency planning, polling and events coordination. The persuasion tool is used in these different areas to do things such as conduct media campaigns to rally support, advise clients on ways to achieve goals, political campaign management, and promote sales of securities.