Which audience analysis measurements principles and techniques are most effective and why?

The importance of matching messages with audiences calls for creativity as well as positive appropriateness. Demographics like age, gender and affiliations are important aspects that affect the way audiences are analyzed and measured. There are a variety of principles and techniques when measuring audiences. Tradition polling techniques are one of the most effective ways of measure a mass audience. Surveying for opinions also “plays a growing in our society’s public life in public policy and in decisions about advertising and other media content.”