How Has Conglomeration Changed the Movie and Television Industry?

A conglomeration by is a corporation consisting of many different companies. The movie industry and television industry were once rivals when television was first introduced to the public. However, as time has gone on these two industries have learned that they can benefit from each other and work together.
There was a time when movie companies would produce a movie a week and owned acres upon acres of movie studios. Also the movie industries controlled every aspect of the movie making process from pre production to post production. Things began to change as technology began to advance. Once the switch from radio to television became apparent and television began to grab audiences the movie industry slowly began losing money. Eventually the movie industries had to sell most of their land and begin to lose some control over the movie making process.
Once the movie industry started to have a setback the television industry began to become popular. However, movies were never far behind. The television industry was having success of its own. The big movie corporations were in need of fiances and slowly but surely movie companies and television companies began to work together.These partnerships began to help gain even more money. In today's society there are so many options for television viewing and movie viewing as well that both industries are not doing as well as normal, but these industries are far too popular to disappear anytime soon.

In what way has deregulation changed the radio and recording industry?

The government has been known to try and regulate the media that is presented to the mass audience. Sometimes they try to censor records and indirectly keep some off the market. In 1971, the federal communications commission stated that all stations must know the content of lyrics in which they are presenting to the mass audience. However, the radio and the recording industry are not totally controlled by the government. The government has deregulated itself from these types of media.

The government eased off on how many radio stations a single company could own. This change represented a weakening of the trusteeship concept and emerged a new concept—marketplace. This new concept allowed people determine the fate of the business. Now, large companies rather than small companies owned the stations. These companies try to reach the attention of mass audiences in order to keep these stations flowing with listeners. As time went on, the government also detached itself from record companies. The recording industries now had a greater freedom to produce what they wanted. There was no third party telling them what they should be producing for the mass audience. The artists had more freedom to express their feelings in songs without being restricted.

Why does economics drive most media companies?

Since the early 1970's, the media has been a magnet for capitalism and its branches. Investors and large companies tend to turn to the media when expanding and diversifying. Because the media is where the money is, non-related media corporations and organizations, such as Comcast and Facebook, tend to adapt to the ever-changing demographics of society. Though the money in media may be substantial, societies wants and needs are constantly changing. Economically, competitors must satisfy the target market so that the cash flow continues to grow. Another major industry involving the media that brings in revenue is advertising. Globally, companies have to constantly advertise to the public to keep interests in their products, services and upcoming ideas. Although our economy has been in a recession, the media covers the economic crisis on a daily basis and proceeds to keep the general public aware. The supply and demand determines the economy as the media does as well. In conclusion, the economy and media work together to satisfy the wants and needs of society.

In what way has deregulation changed the radio and recording industry?

Deregulation was "a trend in the 1980s" that "later reduced government regulation of business." In 1996, Reagan's "proclaimed deregulation dream had come true." (134) In '96, a Telecommunications Act allowed radio stations to own more than one single company. Deregulation reduced the government's control over businesses such as the radio industry. It has changed the radio and recording industry because it has caused many radio stations to decline and fall out. Since one company is capable of owning more than one radio station, it becomes impossible for new radio companies to sprout and form a business. When the FM stations began to come about, more listeners were struck by the talk-less music stations rather than AM talk-radio stations. Thus, AM stations began going down the drain. Now, people have the luxury of changing the station to anything they want to listen to because they aren't limited to just one radio station. Since this deregulation is still present today, this causes more competition between radio companies. Also, think about satellite radio now, commercial and talk free music stations is just what people want.

In what way has deregulation changed the radio and recording industry?

In 1996 when Reagan left office the deregulation process started to take place. This meant that how many radio stations a single company could own had no limit. After the deregulation started to take place radio companies started to take over other radio companies causing many mergers. Today deregulation is still in action within the industry however, there is a limit of eight stations in a single market. This then led to a change in the radio and recording industry in increasing competition. People could now switch to a different station if they didn't like a certain station. The deregulation trend led to a reduction of government regulation of business (134).

How will the print industry survive? What is the impact of demassification?

Economic recession has done its part to most niches of business in the US. Unfortunetly for the print industry, the recession and computer technology influx happened during very similar time periods. This caused great finacials burdens for the print industry, and they have been pushed to explore there creative side creating appealing options and incentives for buyers to keep them loyal.

With technology being the forefront for the modern world, everything today seems to be digital. The news, current events, and culture messages are all delivered through means of computer driven technology. While others such as print media exist, most of the mainstream knowledge is learned through computer technology. Before technology, all of this was learned through the daily paper. In order to survive the shift in the stream of information, the Print media world needs to find a way to creatively insert and become a neccessary part of the stream of information. Whether this be finding ways for readers to access them easily online, finding a way to offer free services or even just re vamp their daily paper to attract more readers something must be done. Often times a new idea sparks like the kindle, which integrates books and technology well to save a genre. It is creative thinking time for these companies.

Demassification, or the process of shifting focus from a large group to a sepcifized group has helped these areas to stay alive. Often times magazines reach for the largest possible audience, hoping to attract many types of readers. With demassification, many print areas have shifted from attempting everyone, to attracting and hold one very specific area of life. For example a magazine may just be dedicated to playing chess in the US, so any avid chess player that wants to be in the know for his or her sport must aquire this magazine. By targeting different groups, the print industry may be able to gain interest from people who are not interested in technology, or cant find a regular, desirable piece of reading media on the web. By getting specific and targeting certain groups, the print media genre may be able to help itself stay alive.

How will the print industry survive? What is the impact of demassification?

In recent years, the rise of the internet and online journalism has been causing the fall of the print industry. You can access news easily and instantly through the internet, making it hard for the print industry to compete. Newspapers all over the country have been moving from print to online journalism, knowing that the print industry is in a huge decline. Smaller print magazines and newspapers have been dying, and to survive alot of magazines have turned to demassificaation.

It is unlikely that the print industry will ever be the same. It will not be america's main source of media information, we will never have anything like the penny papers, newsstands and paper boys will probably go out of business, and alot of newspapers will probaly fail, but i do not think the print industry will ever completely die. Newspapers are like an american tradition. Reading a newspaper online is just not the same as sitting at the breakfast table with the morning paper. Online newspapers cannot compete with the feeing of being able to touch and hold a magazine or newspaper. People who have grown up reading newspapaers, books, and magazines would have a hard tome switchingto digital. Books are far more likely to survive in print, even with the invention of the e book. I think this is because people love the feeling of holding a book, touching it and flipping the pages, and reading from a digital screen is not as appealing.

Demassification can really help the print industry survive. Magazines have narrowed their audiences, hving specific magazines geared completely towards specific intrests. Although it will not be the same, because you cannot find these types of magazines or newspapers on a newsstand, it is important for the print industry to survive. Although the print industry will have to struggle and adapt, it will survive.

How will the print industry survive? What is the impact of demassification?

I am lucky enough to still have 2 living great-grandparents, 3 grandparents, and 2 parents. They all grew up reading newspapers, novels, and studying or doing research using reference books and other books at the library. The print industry was how they learned and were informed. Because those generations are now older and technology is developing at a fast-paced rate, the print industry is fading out, but I believe it will always survive. Nothing can ever replace that actual touch, feel and smell of newspapers or old, wrinkled books. Magazines are always hot and jump right off the shelves. The internet may be flourishing with everything being online and books may be printed less because of the Kindle, but children learn by reading books and probably won’t use the internet until the older. The world would not be able to function without the print industry.
In order to save money and stay stable, demassification is necessary. Narrowing their product to a small, specific audience will help keep the print industry running. They focus on golfers in GOLF magazine, fashionista’s in Glamour, and travelers in National Geographic. Doing these things will keep the print industry active for a long time.

How will the print industry survive? What is the impact of demassification?

In the recent years the print industry has been strongly affected by the Internet and the creation of online newspapers. Although the effect has been major, the print industry will survive. One of the reasons is that because people still like to have newspapers thrown on their driveways. People like being able to read the newspaper while on a bus or train to work. The actual possession and feel of a newspaper brings them comfort and ease. Since the older generations grew up with print they have memories of it, which is comforting. But in order to survive the industry must find ways to be constantly changing along with other medias and society.

The impact of demassification is that the spectrum of audiences are getting smaller and smaller. It can be easy to target a certain group of people, but when it gets narrower the less people are being targeted. Another impact is that there has to be more companies to take on the different audiences. This all creates financial problems for most of them.

How will the print industry survive? What is the impact of demassification?

The print industry will survive it, like other companies, will have to find a way to adapt to the changing world of technology we live in today. Now, print is feeding off of generations in the past. Our parents and grandparents grew up with new papers, magazines, and reference books as their main source of information. Our generation gets all of its information online, whether its an online catalog source or a news site. Print is being phased out by incoming generations. Print will find ways to appeal to new audiences and people of different ages. Soon, most print companies will probably be based online. Some companies now have online subscriptions and still use advertising. Hard copies of print no longer have the advantages of electronic print. In the long run, electronic devices are financially beneficial as well.

So far, print has survived by demassification. Demassification is process of media narrowing focus to audience niches. Print companies focused on narrower audiences so advertising wasn’t wasted on uninterested viewers. This was financially smarter too. Sub-mass audiences still exist today with specific types of radio stations and target audiences through print.

How will the print industry survive? What is the impact of demassification?

The print industry although going through a major set back will survive by evolving with the times. Most newspapers have gone online and converted to the World Wide Web. This will help them in the long run along with saving money from printing and distribution.
Magazines on the other hand are practicing demassification in which they are focusing on small specific groups to entertain, not the large masses. Unfortunately, this could cause the downfall of the magazine industry, unless they go online like some magazines and newspapers have already.
Books have gone to the web as well; with increasing use of the internet people want instant gratification and that’s exactly what they get from eBooks and the cheap, instant downloads they provide.
In conclusion, the ink on paper industry must evolve to reach their mass audiences or they won’t survive for much longer.

How will the print industry survive? What is the impact of demassification?

            The print industry has been facing major problems over the last decade. With the increase in the use of technology, people are becoming more dependent on it as the main source of information. There are two ways the print industry can be saved: digitalization and demassification.

            One way the print industry can survive is by going digital.  Instead of spending money on printing and distributing, companies can now publish their prints online.  Especially with the recession, people no longer want to pay for newspapers, magazines, encyclopedias, and books. Everyone is finding alternative ways of getting the information they need; this causes print industries to lose business, which results in a great loss of profit.  People also view the Internet as a way to receive information faster than print sources, providing them with the belief that they should not pay a for a weekly news source when they can access that same information for free every day. The print industry must adapt to the digital era in order to stay in business.

            Another way the print industry can survive is through a process called demassification, where companies narrow down their prints to a specific audience. It is obvious that technology has taken over the world; however, there are still people who do not participate in the phenomenon. The print industry has a chance of surviving if they use demassification and focus in on an audience who are non-tech-savvy. For example, companies could focus on elderly people who do not want to learn how to use a computer but still need to receive global information. It is important that these people who do not use technology are not neglected from the world because of it; we need to continue printing newspapers, magazines, encyclopedias, and books so that everyone’s literate, educational, and entertainment needs are met.

            The goal of the print industry is to make a successful change within the industry that will result in profit, and more importantly, survival. Companies should begin to digitalize their companies while continuing the physical output of their products. With both digital and physical copies of their prints, the print industry is more likely to remain strong and profitable.

Will the Print Industry Survive?

In this day and age, technology's advancements are moving faster than ever. With the access of Internet, it's difficult to say if the print industry will survive much longer. Demassification has caused electronics to be the main source of entertainment and news. Newspapers and magazines have been going through a slump for some time now, but with rapid progressions happening so often, it's going to be tough for them to keep up with technology for much longer. I don't think it will be long before newspapers will transfer most of their information to the Internet for the world to view. It's easier access and much more suitable for the taste of our society today. Magazines will probably follow closely to this path for they are in a similar state as newspapers. Overall, I will be very surprised if the print industry survives much longer.

Will the print industry survive?

The print industry will inevitably die out because there are so many other forms of media that are currently replacing it. The Internet is such a large source of information and knowledge nowadays. The radio broadcasts daily news 24/7. Television and cable screens countless news networks that are now viewed by millions of people around the globe. CNN, BBC, FOX News are a few examples of worldwide known news programming networks. Social issues, entertainment, and political news have all become accessible with a simple click on the computer’s mouse or on the TV’s remote control.

With all this new technology, would someone still go out to a newspaper stand and buy the new month’s or week’s edition? Most of us don’t because it is in our nature to use easier means to get what we want. Connecting to the Internet or turning on your TV is faster, cheaper, and easier than buying an ink-printed product. Therefore, with time digital Media will overcome printed Media.

In What Way Has Deregulation Changed the Radio and Recording Industry?

Deregulation is when the government reduces its influence on the radio and recording industry. When the government is strongly apart of something there is a certain image that has to be kept and certain artists and songs would not be around today if the government was still heavily involved the recording and radio industries. The industry would not be where it is today if the government was still involved because music has changed and continues to change daily. Music creates a controversy in today's society because of the context and lyrics of the songs. The government still has to deal with the complaints that have to deal with recording industries and they aren't involved with the recording processes as much anymore. Radio stations also talk freely and openly about most topics, which wouldn't happen if the government was involved. Everything on talk shows would be censored and the hosts would have less freedom to talk openly about most topics that occur throughout the world. Radio has changed tremendously since its creation. It has gone through many different phases and will continue to change and adapt to the ever growing technology in the world. The government might not have let radio get to the point where it is now because like the music the radio stations play, the talk shows as well will usually address issues that are inappropriate for many listeners out there. The government would have to censor everything that is said from the talk shows, call ins, and the actual music itself. This would happen to ensure the governments credibility, if not for anything else.

Will the Print Industry Survive?

It is very true that the Internet has gobbled up the ink-printed sources but I do not think that they have completely devoured them. Today, the Internet has become a dependent source. Instead of getting up in the morning and walking to a local convenience store, we can turn on the computer and get our news online. Most news sources have made it a point to put their editions readily available to Internet users. I am a subscriber to a music magazine that has tried different tactics to grab more print readers. They sell print magazine but also offer bits of their news on their Internet website. Recently, to accommodate Internet users, they are offering subscribers to get their printed magazines online. On the other hand, to keep their print magazines flowing, they created a different version of their magazine, “the mini-mag”. This uses advertising tactics. This version gives its viewers “prizes” like a poster, a free CD, or a bracelet.

Tactics like the last could help keep the print industry alive. Print sources have also made it a point to narrow their focus. News sources and magazine sources have created a target audience for what they decide to put out. Instead of trying to get everyone’s attention, they advertise and write for those viewers who subscribe or buy their printed material. By using the concept of demassification, the print industry could survive. The group that decides to read and buy their content is helping. They are investing their money to keep the print industry flowing.

Will the print Industry Survive?

It is very true that the Internet has gobbled up the ink-printed sources but I do not think that they have completely devoured them. Today, the Internet has become a dependent source. Instead of getting up in the morning and walking to a local convenience store, we can turn on the computer and get our news online. Most news sources have made it a point to put their editions readily available to Internet users. I am a subscriber to a music magazine that has tried different tactics to grab more print readers. They sell print magazine but also offer bits of their news on their Internet website. Recently, to accommodate Internet users, they are offering subscribers to get their printed magazines online. On the other hand, to keep their print magazines flowing, they created a different version of their magazine, “the mini-mag”. This uses advertising tactics. This version gives its viewers “prizes” like a poster, a free CD, or a bracelet.

Tactics like the last could help keep the print industry alive. Print sources have also made it a point to narrow their focus. News sources and magazine sources have created a target audience for what they decide to put out. Instead of trying to get everyone’s attention, they advertise and write for those viewers who subscribe or buy their printed material. By using the concept of demassification, the print industry could survive. The group that decides to read and buy their content is helping. They are investing their money to keep the print industry flowing.

How will the print industry survive? What is the impact demassification?

The print industry is where mass media has all started. Newspapers, magazines, etc. have started a mass of communication among every society in the world. Print industry started the mass media craze, however there is so much more to the media now rather than just print. How will the print industry survive in this technology orientated society? So many things today can be found via internet. Nobody needs to go out and buy a newspaper anymore to see what's going on in the country or in the world. It is so easy to just log onto your computer and open up a news engine and search for whatever topic you are looking for. It's all about convenience now. Using the internet or your mobile phone for mass media updates is easier than having to go out every morning and buy a newspaper at the local corner store right? So how will the print industry survive?
There are so many other options out there now in the media world, so what will happen to newspapers and magazines? We are already hearing about how some magazines are going down the drain because they can't afford to keep publishing new ones; and newspapers that can no longer stay in business because everyone relies on technology now. In order for newspapers and magazines to stay in business, they need to start subscriptions online when people want to view certain front page articles. More people donating to certain magazine and newspaper companies will probably help a lot also. Mass media would be nothing without the print industry, so we need to start acting upon saving it.

How Will the Print Industry Survive? What is the Impact of Demassification?

The print industry has been around for numerous years now. However, with the Internet becoming rapidly more popular every day the print industry can only remain popular for only so long. The print industry has lasted as long as it has because newspapers have the largest audiences and make the most money its been proven through the years. Even though the numbers are decreasing as time goes on the print industry is still holding on and making enough money to get by. Demassification has been happening since the creation of the Internet to compete with the new technology. Print media has been trying to keep up with the times by slowly creating websites and putting more information on those websites as time goes by. The impact of this is now there is less newspapers and magazines. Although there are still plenty of magazines and newspapers to get information to mass audiences; there isn't nearly as many as before the start of the Internet. The few print companies that have survived this demassification so far only have because they are major players. However, all good things must come to end it is almost certain that one day everything will be completely digital and on the Internet.

How will the print industry survive? What is the impact demassification?

The only way the print industry will survive is if it goes online. So many people are going online to read newspapers, magazines, and books that if a print company just sticks to print material it will have a hard time keeping up with the advance technology that is drawing people to online reading. Demassification has had a major impact on the magazine and radio industry because they focused their programming in niches that attracted advertisers whose "products weren't a good fit for television". These advertisers saved the radio and magazines who were in danger of failing.

Media Economics

The economy drives everything in the U.S.A not just the media. Its importance in the media is incredible because it is constantly trying to hook consumers who buy or donate to them. For film studios such as Paramount Pictures, they rely on producing quality films. If no one has interest in seeing the film then the studio loses money, similarly with book publishers. Although a lot of money comes from customers the other portion comes from advertisers. As you see on TV or in newspapers and magazines, there’s almost as much advertisements as whatever you’re doing. The spaces the Ad’s take up all cost a certain amount of money, which boots the media. But the plus to spending money on Ad space is getting people interested in the product that is being advertised. The major problem with new technology, such as the internet, is that print media is running low on money because many people start to read online newspapers instead of buying papers.

Why does economics drive most media companies?

Economics not only drives most media companies, but in reality, everything else in the world. Money is everything. People wouldn’t be able to survive in this world without money. Money is needed to buy, sell, and make a profit, especially for media companies. They advertise to the public to make money, but in order to advertise, they need money first. They rely on the public, philanthropists, and foundations for donations. They use that money to put out a product in hopes that the product will please the public and gain them a profit in return. People are dependent on the media for various reasons and without money, the continuation of the media would not be possible. Media companies have been struggling more recently because of the internet and digital technology because people aren’t buying newspapers and such anymore. With that decrease in demand because of the economy and new technology, less money is made, which hurts media companies. They are solely dependent on the demand of the public, but without any demand, no money will be made, and media companies will fall apart.

why does economics drive most media companies?

Media companies are businesses, and all businesses rely on economics. Media companies, like all companies, need a source of income to survive. They need investors and donators in order to pay their employees, put out more products, news, or whatever it is they are putting out, and in order to advertise. When the economy suffers, media companies will suffer. Also, the media relies on the investment of other companies. For example, television shows rely on companies giving them money to promote their companies through advertisements. At the same time the companies are relying on the media to advertise their products. The media and the companys both rely on these advertisements. The companies need people to buy their products in order to make money. The media needs the companies to make money so they can buy more comercials, thus investing more money in the media. In order for media companies to stay afloat they must change and adapt with our society and economy. We live in a capitalist society, where everyone is in pursuit of making more money, and livinga better lifestyle. Therefore, media companies like all companies in America are directly impacted by economics.

How The Print Industry Will Survive... and The Impact of Demassification

Like much of the communications industry, the print industry will survive through its adaptation of technology. The print industry was, in the past, driven by advertising revenues, as was many other aspects of the communications industry. Since the emergence of technology, such as the internet, the print industry must make adaptations to incorporate technology in order to survive in a world that has become so technologically dependant.

Printed materials such as magazines and books are now all accessible through digital technology. Therefore, the ways in which they have generated revenue in the past, through advertising, have changed tremendously. In the book world, for instance, the industry is adapting by making material available digitally, yet for a cost. The print industry is transitioning into the technology world, though not easily, by trying to find new ways in which it can generate income in a technology based world. The transition is not an easy one due to the easy access in which customers can find free information over the internet.

Demassification, the process of media narrowing focus to audience niches, seeks to fragment the audience. The impact of demassification on the industry is that it seekd to find new business models in which it can generate revenue. Demassification is one way in which the print industry can find different avenues by which to create new revenue.

Why does economics drive most media companies?

Economics drives the world today, so why shouldn’t media companies be included in that spectrum? We are all human and let’s face it, money matters; there is even a TV show called exactly that. We are all strive for this little thing called the “American Dream” which, 100 years ago or so, was finding a nice plot of land and settling down, now its money, money, money; it comes down to the cold hard cash.

Media companies are in charge of getting news, advertising, or even supplying news to the masses. Naturally those companies need money in order to do the jobs at hand. Economics is the base of all business, you can’t start a business without the investment, and from there on you need to continue the investment, which means you need to make money to continue the company.

In conclusion, economics is a necessity for any and all businesses especially the media! There is no if and or buts about it, money drives the world, and everything in it.

Why Does Economics Drive Most Media Companies?

Economics drive most media companies because they are directly influenced by the economy; these companies are dependent on their source of income in order to put out more products or programs as well as advertise their business. Mass media companies rely on advertisements to publicize their ideas and to get people to tune into what they have to say. Some ways these organizations advertise their programs are through magazine or newspaper ads, billboards, commercials on the radio, television, and internet, and other announcements. Mass media companies spend large amounts of money on advertising because they are confident they will receive benefits as a result of marketing their company to society. These businesses rely on their viewers’ loyalty and donations. People are addicted to the media and want to be informed and entertained, so these businesses aspire to create interesting yet informative advertisements in hopes that they will generate a large demand, and eventual profit. 

Media companies have become more dependent on the connection media has with technology to fund their business because more people are beginning to look for all things digital. For example, many people no longer want to buy gossip magazines because all of the current gossip is available for free online. As a result of the internet, many media companies are struggling to survive as more and more people are losing interest in things that are not digital. Media companies must work with and adapt to the latest technology in order to create advertisements that will persuade people to follow their company’s products and programs, digital or not.

The amount sales in the media depend on how the economy is running. If the economy is high, there will be a higher demand for the media, and if the economy is low, people will brainstorm ideas to avoid spending money on media. Media companies rely on their audiences to fund their programs - without their help, these companies could not survive.

Why does economics drive most media companies?

Money and media have a strong dependence on each other. People invest millions of dollars in the media market, and in return the media needs that money to survive. Advertisements communicate to the audience what the media companies want them to invest in. In turn, consumers are feeding into the cycle. These sales provide a profit. Television, movies, newspapers and magazines use advertising for a main source of profit. Many companies invest in more than one market now. Advertising is easily seen in different kinds of media when you have holdings in movies, television, and magazines such as Time Warner does. Technology has had a major effect on the advertisement industry therefore many newspapers and print companies have lost money. People don’t buy newspapers and magazines anymore, they simply look online. After 9/11 companies were begging the people to go out and buy products so the economy wouldn’t crash. With society running on a capitalist system, companies will always be seeking profit.

Why does economics drive media companies?

Economics drive media companies because of the profit-driven capitalist system that it resonates in. This can be clearly seen by the drop in our economy and how it reflects upon the media companies. Media companies survive mostly on advertisements have it be airtime, billboards, commercials, or magazines and with out these they won’t survive as prominently as they have in the past.

The biggest downfall to media companies has been the ever-changing ways of media usage. We are able to read the papers online instead of buying one from news stand and are able to read magazine articles online without having to subscribe to the magazine. The Internet is pulling our media in a whole other direction starving the industry from money.

With our previously discussed technology dependent society, the ways of media are affected directly. Since technology is changing rapidly, media companies need to be changing rapidly as well to find ways to obtain money from different sources as well have it be through taxation like other countries or simply through limiting the amount of media available to the public for free. Economics and media companies go hand in hand and the companies benefit from the demand of the people. Without the demand for certain media, the media companies are out of luck.

Why does economics drive most media companies?

Capitalism is Americas business game. The idea of taking a privately owned company and using it to generate profit or personal gain is basically what our country has built it self around today. In order to survive, be competitive, and even the least bit sucessful, companies need to make some profit or revenue. So, this is no exception for the media business.

While they may have started off focusing less on profit and more on informing the public, times, generations and traditions change with companies. Our generation now is all about big, strong, flashy adertisment and product sales, that generate the highest income no matter what for the company. Once every other business becomes like this, it is the classic case of if you cant beat em, join em. In order to stay profitable in the cesspool of an economy America has landed itself in, they need to stay economic based. If they want to have high enough salaries to keep there workers happy, or generate enough revenue to stay producing products while generating profit.

Because media companies use technology heavily in their fields, the ever changing new equipment becomes very expensive. In order to reach mass amounts of people, it takes a lot of new equipment to stay competitive in keeping users of your product feeling good about their purchase. They are economic based because they need to be, not just because they want to be.

Why Does Economics Drive Most Media Companies?

Media and money are two unavoidable concepts in our society today. We have discussed how inescapable mass media is, and money is on the same level. Most companies run off of money, and the media is no exception. Many mass media organizations rely on advertisements to fund their programs. Anything from billboards to commercials serve as the main revenue for these companies.

In addition, a multitude of corporations have now advanced to become conglomerations or mega-conglomerations. This also boosts their income due to the fact that they now have coverage over two or more media aspects.

Although the amount of money mass media companies spend on their products is tremendous, it wouldn't be spent if the viewers didn't buy in. The reason the media continues to spend money and expand on their organizations is because society feeds into it. Our nation loves to be entertained and hear the latest news. It's a never-ending cycle where the consumers buy into the media's gimmicks, and they continue to up their game.

As previously discussed, our society has become dependent on technology. Therefore, the consumers and companies will do what it takes in order to keep up with the latest advancements.

Why Economics Drive Most Media Companies

Mass Media is based upon a free-market system, capitalism, in which it is motivated by profit. Capitalism is an economic system based upon private ownership, where a company is solely responsible for the production and distribution of goods for their own profit. The means by which media companies generate revenue varies. Most media companies have always been financed primarily through the selling of services and advertising sales. Technology of today is changing the ways in which media companies generate revenue.

It is necessary for a media company to profit in order to operate, maintain, and grow. A media company is limited to the types of revenue it may depend on. Some media companies rely on a mixed economy, depending on a mix of advertising sales and other revenues, such as subscriptions. Other countries have found alternatives for funding their media outlets, such as taxation, and government fees contingent upon dictatorial regulation of content.

Hybrid-mixed types of funding are now the official alternative to weakening advertising and subscription revenues. The ways in which consumers meet their media needs have changed with evolving technology, such as the internet. Government funding, philanthropy, fund drives, micropayment systems and auxiliary enterprises are the newly established alternatives of economic drive for many media companies. Mass media has become rooted within a mixed economy in relation to capitalism, due to the evolution of technology.

Why does economics drive most media companies?

The economy drives us to behave or act in a certain manner. Since we have been in a recession, our habits change in order to adjust to the economy. The way the media behaves can also be explained by how the economy operates.

The primary revenue of mass media are through advertising or sales. Billboards, downloads, ads through the Internet, and commercials are some of the ways of doing that. Media stations can keep their source of money flowing by following these tactics or by private funding. Revenue and the economy are what keep these media companies afloat. Sometimes they find it hard to compete with other medias as they unexpectedly surface like ragweed. When this happens, media companies must change their methods to gain viewers attention. For example, the Internet has become the mass media connection of this century. It would be a good tactic to incorporate advertisements via Internet to attract a variety of viewers. Their attention brings about a source of income that stimulates the economy and keeps these media companies thriving.

Why does economics drive Media companies?

In a capitalist economic system, corporations are privately owned and are driven by a profit-seeking aim. Media companies, like every other profit-based company, want to sell a product. What they’re selling however is not a physical product but actually a conceptual one. In a way, they’re selling other people’s ideas. They advertise these ideas in forms of books, movies, commercials, music etc. These things are sold to the larger public and thus permit media companies to generate profit. Furthermore, advertising is very expensive to procure. Examples include airtime, commercials, ads, billboards, magazine covers, book publishing, and articles. Mass Media and economics are closely interconnected. Media companies, whether publishers, produces, or television networkers need the public’s money in order to run properly. Their revenue depends almost entirely on the publics’ demand. Therefore, economics can drive Media companies to prosperity or to downfall. This is often a big disadvantage to Media companies because with today’s fast changing technology, people jump from one media item to another causing success for one side and failure for another.

Why does economics drive most media companies?

“The mass media are part of a capitalistic economic system in the United States, dependent almost entirely on finding consumers willing to buy media products.” Economics drive most if not all media companies because without consumers and just the public itself, there would be no media. If no one wants to go see a movie, movie production companies would be in big trouble. If no one wanted to listen to music or buy songs on iTunes, the music production would be in big trouble. If no one wants to read a magazine or newspaper, publishers would be in big trouble. Think about how essential and more common internet and other technologies are becoming above print media. A lot of newspapers and magazines are going down the drain because so many people can access that same information on the computer now, or on their handheld phones and iPods. If there was no one out there to buy a newspaper or magazine, there would be no money to put out towards new issues. The mass media would be nothing without economics; it is a fact.