The print industry will survive it, like other companies, will have to find a way to adapt to the changing world of technology we live in today. Now, print is feeding off of generations in the past. Our parents and grandparents grew up with new papers, magazines, and reference books as their main source of information. Our generation gets all of its information online, whether its an online catalog source or a news site. Print is being phased out by incoming generations. Print will find ways to appeal to new audiences and people of different ages. Soon, most print companies will probably be based online. Some companies now have online subscriptions and still use advertising. Hard copies of print no longer have the advantages of electronic print. In the long run, electronic devices are financially beneficial as well.
So far, print has survived by demassification. Demassification is process of media narrowing focus to audience niches. Print companies focused on narrower audiences so advertising wasn’t wasted on uninterested viewers. This was financially smarter too. Sub-mass audiences still exist today with specific types of radio stations and target audiences through print.
No comments:
Post a Comment