Monday, September 20, 2010

How Will the Print Industry Survive? What is the Impact of Demassification?

The print industry has been around for numerous years now. However, with the Internet becoming rapidly more popular every day the print industry can only remain popular for only so long. The print industry has lasted as long as it has because newspapers have the largest audiences and make the most money its been proven through the years. Even though the numbers are decreasing as time goes on the print industry is still holding on and making enough money to get by. Demassification has been happening since the creation of the Internet to compete with the new technology. Print media has been trying to keep up with the times by slowly creating websites and putting more information on those websites as time goes by. The impact of this is now there is less newspapers and magazines. Although there are still plenty of magazines and newspapers to get information to mass audiences; there isn't nearly as many as before the start of the Internet. The few print companies that have survived this demassification so far only have because they are major players. However, all good things must come to end it is almost certain that one day everything will be completely digital and on the Internet.

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