The print industry although going through a major set back will survive by evolving with the times. Most newspapers have gone online and converted to the World Wide Web. This will help them in the long run along with saving money from printing and distribution.
Magazines on the other hand are practicing demassification in which they are focusing on small specific groups to entertain, not the large masses. Unfortunately, this could cause the downfall of the magazine industry, unless they go online like some magazines and newspapers have already.
Books have gone to the web as well; with increasing use of the internet people want instant gratification and that’s exactly what they get from eBooks and the cheap, instant downloads they provide.
In conclusion, the ink on paper industry must evolve to reach their mass audiences or they won’t survive for much longer.
No comments:
Post a Comment