How will the print industry survive? What is the impact of demassification?

Economic recession has done its part to most niches of business in the US. Unfortunetly for the print industry, the recession and computer technology influx happened during very similar time periods. This caused great finacials burdens for the print industry, and they have been pushed to explore there creative side creating appealing options and incentives for buyers to keep them loyal.

With technology being the forefront for the modern world, everything today seems to be digital. The news, current events, and culture messages are all delivered through means of computer driven technology. While others such as print media exist, most of the mainstream knowledge is learned through computer technology. Before technology, all of this was learned through the daily paper. In order to survive the shift in the stream of information, the Print media world needs to find a way to creatively insert and become a neccessary part of the stream of information. Whether this be finding ways for readers to access them easily online, finding a way to offer free services or even just re vamp their daily paper to attract more readers something must be done. Often times a new idea sparks like the kindle, which integrates books and technology well to save a genre. It is creative thinking time for these companies.

Demassification, or the process of shifting focus from a large group to a sepcifized group has helped these areas to stay alive. Often times magazines reach for the largest possible audience, hoping to attract many types of readers. With demassification, many print areas have shifted from attempting everyone, to attracting and hold one very specific area of life. For example a magazine may just be dedicated to playing chess in the US, so any avid chess player that wants to be in the know for his or her sport must aquire this magazine. By targeting different groups, the print industry may be able to gain interest from people who are not interested in technology, or cant find a regular, desirable piece of reading media on the web. By getting specific and targeting certain groups, the print media genre may be able to help itself stay alive.