Sunday, September 26, 2010

How will the print industry survive? What is the impact of demassification?

I am lucky enough to still have 2 living great-grandparents, 3 grandparents, and 2 parents. They all grew up reading newspapers, novels, and studying or doing research using reference books and other books at the library. The print industry was how they learned and were informed. Because those generations are now older and technology is developing at a fast-paced rate, the print industry is fading out, but I believe it will always survive. Nothing can ever replace that actual touch, feel and smell of newspapers or old, wrinkled books. Magazines are always hot and jump right off the shelves. The internet may be flourishing with everything being online and books may be printed less because of the Kindle, but children learn by reading books and probably won’t use the internet until the older. The world would not be able to function without the print industry.
In order to save money and stay stable, demassification is necessary. Narrowing their product to a small, specific audience will help keep the print industry running. They focus on golfers in GOLF magazine, fashionista’s in Glamour, and travelers in National Geographic. Doing these things will keep the print industry active for a long time.

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