How will the print industry survive? What is the impact demassification?

The only way the print industry will survive is if it goes online. So many people are going online to read newspapers, magazines, and books that if a print company just sticks to print material it will have a hard time keeping up with the advance technology that is drawing people to online reading. Demassification has had a major impact on the magazine and radio industry because they focused their programming in niches that attracted advertisers whose "products weren't a good fit for television". These advertisers saved the radio and magazines who were in danger of failing.