The economy drives us to behave or act in a certain manner. Since we have been in a recession, our habits change in order to adjust to the economy. The way the media behaves can also be explained by how the economy operates.
The primary revenue of mass media are through advertising or sales. Billboards, downloads, ads through the Internet, and commercials are some of the ways of doing that. Media stations can keep their source of money flowing by following these tactics or by private funding. Revenue and the economy are what keep these media companies afloat. Sometimes they find it hard to compete with other medias as they unexpectedly surface like ragweed. When this happens, media companies must change their methods to gain viewers attention. For example, the Internet has become the mass media connection of this century. It would be a good tactic to incorporate advertisements via Internet to attract a variety of viewers. Their attention brings about a source of income that stimulates the economy and keeps these media companies thriving.
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