Economics drive most media companies because they are directly influenced by the economy; these companies are dependent on their source of income in order to put out more products or programs as well as advertise their business. Mass media companies rely on advertisements to publicize their ideas and to get people to tune into what they have to say. Some ways these organizations advertise their programs are through magazine or newspaper ads, billboards, commercials on the radio, television, and internet, and other announcements. Mass media companies spend large amounts of money on advertising because they are confident they will receive benefits as a result of marketing their company to society. These businesses rely on their viewers’ loyalty and donations. People are addicted to the media and want to be informed and entertained, so these businesses aspire to create interesting yet informative advertisements in hopes that they will generate a large demand, and eventual profit.
Media companies have become more dependent on the connection media has with technology to fund their business because more people are beginning to look for all things digital. For example, many people no longer want to buy gossip magazines because all of the current gossip is available for free online. As a result of the internet, many media companies are struggling to survive as more and more people are losing interest in things that are not digital. Media companies must work with and adapt to the latest technology in order to create advertisements that will persuade people to follow their company’s products and programs, digital or not.
The amount sales in the media depend on how the economy is running. If the economy is high, there will be a higher demand for the media, and if the economy is low, people will brainstorm ideas to avoid spending money on media. Media companies rely on their audiences to fund their programs - without their help, these companies could not survive.
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