Sunday, September 26, 2010

How will the print industry survive? What is the impact of demassification?

In recent years, the rise of the internet and online journalism has been causing the fall of the print industry. You can access news easily and instantly through the internet, making it hard for the print industry to compete. Newspapers all over the country have been moving from print to online journalism, knowing that the print industry is in a huge decline. Smaller print magazines and newspapers have been dying, and to survive alot of magazines have turned to demassificaation.

It is unlikely that the print industry will ever be the same. It will not be america's main source of media information, we will never have anything like the penny papers, newsstands and paper boys will probably go out of business, and alot of newspapers will probaly fail, but i do not think the print industry will ever completely die. Newspapers are like an american tradition. Reading a newspaper online is just not the same as sitting at the breakfast table with the morning paper. Online newspapers cannot compete with the feeing of being able to touch and hold a magazine or newspaper. People who have grown up reading newspapaers, books, and magazines would have a hard tome switchingto digital. Books are far more likely to survive in print, even with the invention of the e book. I think this is because people love the feeling of holding a book, touching it and flipping the pages, and reading from a digital screen is not as appealing.

Demassification can really help the print industry survive. Magazines have narrowed their audiences, hving specific magazines geared completely towards specific intrests. Although it will not be the same, because you cannot find these types of magazines or newspapers on a newsstand, it is important for the print industry to survive. Although the print industry will have to struggle and adapt, it will survive.

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