How will the print industry survive? What is the impact of demassification?

In the recent years the print industry has been strongly affected by the Internet and the creation of online newspapers. Although the effect has been major, the print industry will survive. One of the reasons is that because people still like to have newspapers thrown on their driveways. People like being able to read the newspaper while on a bus or train to work. The actual possession and feel of a newspaper brings them comfort and ease. Since the older generations grew up with print they have memories of it, which is comforting. But in order to survive the industry must find ways to be constantly changing along with other medias and society.

The impact of demassification is that the spectrum of audiences are getting smaller and smaller. It can be easy to target a certain group of people, but when it gets narrower the less people are being targeted. Another impact is that there has to be more companies to take on the different audiences. This all creates financial problems for most of them.