Friday, October 29, 2010
How is public relations used as a persuasive tool in communications?
Public relation firms work toward making creative, educational, or even comical advertisements for commercials, magazines, internet sites, and more. Such advertisements are used as a persuasive tool in the communications world. Without PR there would be no media. Advertisements, sponsors, etc. are what help produce magazines, newspapers, TV shows, and more. PR is a persuasive tool because even if we don’t realize it, there are subliminal messages in such advertisements that make us drawn to certain ads and products. Commercials are a form of advertising and PR that are endured to persuading an audience. Certain styles of persuasion in the media are used as tools to persuade an audience to buy a product, join an organization, visit a location, and more. PR is the most popular and known persuasive tool or chain of companies that is used in the media today. Without each other, PR and advertisement companies would never be able to stay in business or be successful. They rely on each other.
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