How is public relations used as a persuasive tool in communications?

            Public relations have been used as a persuasive tool in communication for a long time.  Companies use public relations to make their companies more appealing in the public eye.  Often times, companies hire a public relations person to release positive information about the company in hopes to increase sales as well as make a good name for themselves in the world.  Public relations are used as a persuasive tool in communications because they are very helpful to companies who have recently gone through a scandal.  Companies that need some good PR often hire people to release public information about them in order to appeal to the public once again.

            Companies that need help with specific projects or problems often go to public relations agencies for help.  Many of these businesses will take on projects anywhere in the world, which proves beneficial to many global companies.  The people who work in public relations need to accomplish steps in order to win the loyalty of companies:  They need to identify and evaluate companies’ existing relationships and make sure they continue a strong bond with each relationship; this means that they need to design policies to improve the relationships.  They also need to implement the policies, which means they need to follow through and make the necessary personal connections in order to build a stronger relationship with the people who affect their company.  Overall, public relations use the media as tools to accomplish its goals.  Public relations people are all about making the company sound and appear well-developed in hopes to attract the public to these certain companies.