In what way do media and advertising work together?

Media and advertising work together because without advertising the media would go downhill. With advertising, in commercials or magazines, the ads are what sponsor the TV show or magazine itself. Without them, magazines or TV shows wouldn’t make as much money because they wouldn’t be getting that money from their sponsors.
Also, without media, advertising would not be so successful. First of all, advertising companies advertise certain thing that relate or are in the media. In addition to that, advertising needs media in order to have their audience see and acknowledge their ads so that they make money in consumers buying their products. Without the media, advertising would not be as successful and without advertising, media would be less successful also. They work together to stay successful and significantly rely on each other to bring in consumers and make money.