How is public relations used as a persuasive tool in communications?

Public relations is constantly being used as a persuasive tool in communications. Public relations also plays many roles in our society. Some include lobbying on "public policy and providing advocacy on organizational and public interests",and protecting public figures from scandals. Public relations main objective is to help address how news media reports issues. By taking this initiative they can react quickly when a troublesome issue takes place. An example of this reaction would be to examine a crisis and react quickly by eliminating all information that is fabricated. By doing this a company or person can be protected from further damage.